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We can perform an audit of your institution's current social media presence, as well as the presence of similar institutions and your main competitors. This audit will provide you a comprehensive view of how your college or university is utilizing the social web, and provide best practices and initial next steps and recommendations to get started. The audit also paints an informed portrait of your target audience's social media habits, drawing attention to the social technologies and platforms best suited to achieve your institutional goals. This ensures the right audiences are targeted in the right manner.