Academica’s social media team provides the right combination of technology and social media services. We have developed a deliberate approach that ensures your social media marketing gets the most value. We start with a comprehensive audit followed by an insightful and action-focused strategy to ensure that your go-forward social media sites and campaigns bring you the results you want.

Leveraging our technology and social media expertise will help you save time, and let you effectively monitor and moderate your social media presence while increasing your online visibility. We capitalize on your existing content so that it can be used in more effective and engaging ways. Ultimately, we want to help you leverage social media to enhance and build your brand and communicate with current and potential students.

Students Use Social Networks to Research School Options

About a quarter of prospective students under the age of 20 report discussing their higher education options with friends on Facebook, and 63 percent indicate that they are somewhat to very likely to use Facebook to discuss their options. Similarly, 60 percent of prospective students 20-29 indicate that they are somewhat to very likely to use Facebook to discuss options with friends.

Prospective students are also somewhat to very likely to consider using Facebook to discuss an institution with current students (64 percent), look up information on an institution (57 percent) and add a current student representative as a friend (57 percent).

Many Schools Fail to Engage with Students on Social Media

Despite the growth and importance of social media many academic institutions have failed to fully realize the potential social media can offer. The challenge that many academic institutions have is how to stay current and how to allocate the time needed to make sure your social media initiatives lead to recruiting success.