Social Media Strategy

Academica strongly believes that a social media strategy is an integral component of any contemporary marketing plan. Your Social Media Plan applies the results of the social media audit and national applicant data to inform a comprehensive social media optimization strategy that you assist your institution identify the most promising communications, advertising, and messaging opportunities created by emerging social technologies.

The social media plan will help your institution develop an environment for brand awareness and programming that your prospect students prefer, using the technologies they are comfortable with. This plan will include a social strategy overview and go further into outlining the steps necessary for implementation. This plan is an extensive project that includes site visits and is for the school that’s ready be more effective on the social web.

It includes the following components:

• Recommendations on Social Networking Website Design
• Recommendations on Advanced & Interactive Website Features
• Recommendations on how to market to your Social Networking Community
• Recommendations on Social Application Design & Development
• Recommendations on custom Facebook Application Development
• Recommendations on Social Media Management and Policy Development.