Creative Services
College and university recruitment marketers invest a sizable portion of their marketing budget in the design and printing of the annual viewbook or prospectus -- a glorious compilation of colourful photographs, glowing descriptions and testimonials intended to affirm the prospective student's good judgement, and help ensure preferred choice status for the institution.
Although websites have become the number one source of information for prospective students, Academica Group's research confirms that viewbooks remain a much-used vehicle, particularly for the parents of prospective students. Our research has also identified some key themes that help make viewbooks stand out among the competition, and the content that most applicants consider vital.
Recruitment viewbooks are continuing to evolve, however, and Academica Group's strategy and creative teams can help you ensure that your viewbook is as compelling and effective as possible:
- Design/Content Critiques and Best Practices
- Focus Group Testing of Materials
- Concept Development and Templating
- Design and/or Production of Viewbooks
Some examples of viewbooks developed by our clients with our creative team include:
- University of the Fraser Valley
- Lethbridge College
- Westervelt College
- Canadian Automotive Training Institute
- University of Western Ontario
To discuss your creative objectives, please contact David Beyer.