Social Media Audit

Academica will perform an audit of your institution's current social media presence, as well as the presence of similar institutions and your main competitors. The audit will provide a comprehensive overview of your search engine and social network visibility, illustrating where you institution shows up in search engine results and your presence on social network sites (e.g., Facebook, LinkedIn, Twitter and MySpace). The audit will also paint an informed portrait of your target audience's social media habits, drawing attention to the social technologies and platforms best suited to achieve your institutional goals. This will ensure the right audiences are targeted in the right manner.