Environmental Scan

Academica Group will place a conference call to discuss the overall scope of the work and the environmental scan.  We will conduct a comprehensive environmental scan that will:

1. offer insights into strategic opportunities and challenges facing the school;
2. provide a context for future planning and institutional decision-making;
3. inform the development of marketing, recruitment, and SEM plans and;
4. reveal major trends that may impact enrolment by examining relevant global, national, regional, state, and local data.

SWOT
From an external scan of the environmental as well as the internal situational analysis and audit, we provide a SWOT analysis that synthesizes trend information from these sources and enables the institution to develop related strategies. Our SWOT analysis offers a high-level view of internal strengths and weaknesses, and external opportunities and threats. In addition to serving as an executive summary for the key stakeholders, our SWOT analysis provides a foundation for identifying strategic opportunities that may be prioritized to best support institutional enrolment objectives and processes.

Environmental Scan Deliverables:

• Demographic profiles reports with an emphasis on county-by-county data.
• Report containing tabular data identifying characteristics (with emphasis on county-by-county data) and summary discussion of trends, opportunities, and threats of relevance to the institution.