Strategic Enrolment Research

Strategic Enrolment Research

 Strategic Enrollment Management Download the new brochure!

 The Strategic Enrolment Research suite is designed to support your overall Strategic Enrolment Management (SEM) program. It consists of 2 tools:

University/College Applicant Study™ (UCAS™)

This is not your average survey. The UCAS provides you with over 300 data points on key recruitment topics, all of which have been refined through 12 consecutive years of use and development. The UCAS™ investigates the impact of five categories of factors on applicant choice, and compares your institution against a benchmark or specific competitor institutions:

  • Academic Factors including entrance averages, institutional reputation, and library holdings
  • Financial Factors including scholarships, bursaries, and tuition costs
  • Outcome Factors including graduate employment outcomes, grad school placements, co-ops and more
  • Campus Factors including residences, extracurriculars, student life experience, athletics, and more
  • Nurturing Factors including perceptions of safety, class size, size of student body, proximity to home and religious affiliation

The research is done on-line utilizing our well developed Survey Management System, providing you with instantaneous and real-time access to survey results that you can view and manipulate to explore a multitude of customer feedback. We also provide a variety of automated reports for your convenience.

Acceptance Declined Survey™ (ADS)

The ADS was developed to examine the flip-side of enrolment: Why some students short-list your institution, may even visit your campus, and yet decline your offer and pursue higher education elsewhere. These applicants are a crucial target audience, and may represent a huge opportunity for recruiters; they know your institution, perceive strengths and weaknesses, and can tell you a great deal about key perceptions and misperceptions that are costing you conversion and enrolment.

Download the brochure (PDF) and UCAS details (PDF) for further information or arrange a free consultation at your convenience.