News Date: Jul 30, 2010
A number of American business schools are adding courses on social media to their MBA curricula, heeding the corporate call for social-network-savvy employees. With business schools having seen a drop in graduate placement rates in recent years, social media courses are one way of preparing students for careers in a promising field, says a professor at Boston College's management school, where "Social Media & Web 2.0 for Managers" will be offered this fall. One expert tells BusinessWeek that companies want to hire MBA graduates with social media skills because tapping into online networks can be an effective way to learn brand sentiment, identify new opportunities, and improve customer service. BusinessWeek