News Date: Jul 29, 2010
As the University of Western Ontario seeks to develop a new communications strategy, the institution is sending a short online survey to a random sample of over 30,000 current students, faculty, staff, and alumni worldwide to get their perspective on what UWO is all about. "In a very crowded communications environment, with thousands of institutions sending out messages about themselves," says UWO's vice-president external, "Western must rise above the clutter and tell its story in a manner that is better than any of our peer institutions." The VP says faculty and alumni tell him regularly that UWO needs to raise its profile and be much more clear about what is being done at the university. Participation in the survey is important, he says, with the responses vital to UWO's future direction and subsequent success. Western News

Comments

Thu, 07/29/2010 - 19:32 — UWO alumnus, professor (not verified)

Only rise above the clutter if the story is pretty.

If the UWO story rises above the clutter, it will take a good deal of PR spin to make the narrative a rosy one for students. There is certainly a lot of great things being done at UWO, and the administration has consistently taken steps to ensure that they increase the exposure and credibility of this world-class research institution.

That's all well and good, unless their target for this marketing campaign is students, who only appear on the list of priorities insofar as they provide tuition dollars (and subsidy credits) for the school's research machine.

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