Campus Workshops
Academica's senior team is available to deliver lectures and keynotes to the campus community, facilitate half-day or full-day workshops or planning retreats on a range of subjects, including:
- Emerging Trends in Higher Education
- Academic Recruitment Marketing
- Institutional Positioning and Branding
- Higher Education Market Research
- Social Media and "Admissions 3.0"
Every year, dozens of colleges and universities bring in Academica Group's Ken Steele, Philip Bliss and Rod Skinkle for:
- Campus Professional Development Days
- Board of Governors Retreats
- Strategic Planning Initiatives
- Enrolment Management/Recruitment Committees
- Faculty/School Strategic Planning
Brochure - Ken Steele's presentations/facilitation services
Institutions of higher learning are complex multi-faceted organizations, and face unique challenges to distil their distinctiveness to a focused brand position—but if they fail to identify their distinctive difference, and to articulate it to the marketplace, there is no compelling reason for students to prefer their institution to dozens of others. Effective positioning requires sacrifice and focus.
