About Us

Academica Group is Canada's largest research-based marketing consultancy focused exclusively on the higher education sector, and a worldwide leader bringing marketing innovation to higher education. Our philosophy emphasizes the generous sharing of knowledge and insights, through our daily Top Ten news service, white papers, trend reports, and conference and campus presentations.

12 Years of Data-Driven Innovation

Over the past 12 years, our continent-wide surveys of college and university applicants have become firmly established as the only comprehensive market study of higher education consumers. Every spring, the UCAS Applicant Study™ surveys more than 150,000 applicants for insight into their perceptions of institutional brand and reputation, the impact of recruitment marketing channels on their decision-making process, and key factors in their campus choice.

The UCAS Applicant Study is part of a suite of online, real-time market intelligence tools for Enrolment Management. These detailed, robust, syndicated data sources also include the ADS Acceptance Declined Survey™, and the DNA Did Not Apply Survey™. Academica Group has also conducted major national survey and focus group research for government education policy purposes, for the Canadian federal and provincial governments and associated ministries and agencies.

Blazing New Trails in Emerging Media

Working with more than a hundred college and university clients, based on solid market intelligence, Academica Group has pioneered innovative recruitment marketing strategies in new media and social media. Our RealityCampus™ web platform provides a turnkey solution to integrate video interviews with students, alumni, and employers with blogs, forums and interactive tools to promote programs, clusters, faculties or schools to prospective students. Our Social Media Consulting team has grown steadily in recent years, working with dozens of campuses to develop effective, acceptable approaches to leverage new technologies to enhance communication with stakeholders. Our Web Best Practices and Information Architecture specialists help universities and colleges enhance and improve their web presence, test usability and effectiveness, and efficiently exploit new open source content management platforms.

Integrative Strategic Thinking

Academica Group's consultants work with marketers, recruiters, and senior administration at colleges and universities to consolidate market research data, and develop integrated approaches to Strategic Enrolment Management, institutional positioning and mission differentiation, branding strategy and marketing communications. We work collaboratively with boards of governors, senior administration, faculty and staff, committees, students and other stakeholders with proven strategies to focus discussion, build consensus and move institutions forward with focus, energy and enthusiasm.