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Innovation for Higher Education
Academica Group is Canada's leading education marketing consultancy, providing market research, strategy, marketing and technology as a Full-Cycle Marketing process for the higher education sector.
What's New at Academica?
New & Noteworthy
Strategic Enrolment Research
The Strategic Enrolment Research suite is designed to support your overall Strategic Enrolment Management (SEM) program. Read more »
Strategic Alliance expands Academica’s offerings in Web and IT services
At the Canadian PSE Web Conference at Brock University today, Academica Group announced a strategic partnership agreement with RLComputing to expand their service offerings in web and IT support for university and college clients throughout Canada and the United States. Read more »
Check Out Academica Group's YouTube Channel
Learn from the Best and the Worst: If you've enjoyed Ken Steele's conference presentations, find all the college and university ads he featured -- and an ongoing collection of the latest and/or greatest (and even some of the worst!) -- at Academica Group's YouTube Channel, YouTube.com/AcademicaGroup. Check out the playlists, subscribe, rate your favourites, and suggest other videos we've missed! Read more »
Rod Skinkle
Television Clip : Student Shortage : Canada AM: Rod Skinkle, Co-Founder and President of Academica Group
During the 1960s there was rapid growth at the country's universities and colleges as baby boomers began graduating high school. Now, the institutions face an alarming situation as the youth cohort begins to decline. Read more »
Reality Campus
Academica recently launched a product called Reality Campus with interviews from students, graduates, employers and faculty that quickly convey the content, dynamics and the results of the program or college. Social media components engage visitors both with each other, as well as with official representatives. Read more »Recent Blog Posts
Recent Blog Posts
Ken Steele
ACCC 2010 National Conference
How can you open 20 satellite campuses without spending a dime? What do demographic and labour market projections tell us about the challenges of the future? Why are Canada's community colleges better for the economy than its universities?Read more »
Brendan Hughes
Leadership at post-secondary institutions in Canada: how much value does your institution place on the promotion of leadership?
In his research of Canadian post-secondary institutions' mission and vision statements, Brendan Hughes of Lakehead University finds that leadership as an educational outcome does not seem to be valued as much as he would have predicted.Read more »
Guest Blog
Report from "Blueprint for the Future" 2010
Mark Solomon, Manager of Aboriginal Student Services at Seneca College, shares in this guest blog his observations of the "Blueprint for the Future," a career fair for Aboriginal youth, which took place February 10 in Thunder Bay.Read more »Guest Blog
Student Recruitment in Europe
Dan Seneker, Associate Director of Student Recruitment at the University of Calgary, shares in this new blog entry his observations of a recent recruitment trip to Europe.Read more »
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